Rooted in Values

While working for a previous employer, our CEO had the entire organization go through a “Values” exercise. At the time, there were about 500-ish employees spread across the country. The exercise... Read More

Farmificial Intelligence

Everyone has been asking. I guess it is one of the worst kept secrets in the industry. We at The Farm have been developing new tools to serve our channel partners. We have done plugins for Q-SYS. We... Read More

The Scope Creep

I had an idea for a comic strip. Maybe a comic book, but my attention span might only allow for the strip thing. My hero is more of an anti-hero. The Scope-Creep is a dude that drives... Read More

What Does “Trade Only” Mean?

When I went to my first “safety meeting” at O’Sullivan’s bar in Newark CA with my friends from Avidex, it was abundantly clear that these were just my friends. We work... Read More

Audio-Technica and The Farm AV Bring Engineered Sound Wireless System to Q-SYS Ecosystem

Audio-Technica reinforces its commitment to the professional AV market with the release of the new Q-SYS-certified plugin for its Engineered Sound Wireless (ES Wireless) system. In collaboration with... Read More

Crunchy and Delicious

Last night, I laid in bed thinking about pickles. The company that I worked on for my entire adult life had just been acquired by an international conglomerate, and I thought about pickles. Maybe not... Read More

The Farm Joins Global AV Distributor Midwich Group

In a strategic move, The Farm joins forces with Midwich Group’s U.S. operations, Starin Marketing, to expand its geographic presence and specialist services. Midwich Group, a global audiovisual... Read More

The Farmhouse is Named the Salamander Designs Commercial AV Solutions Experience Center in Bay Area

The all-in-one showroom, event space and training center in the Bay Area showcases several top Salamander Designs commercial AV solutions The Farmhouse all-in-one showroom, event space and training... Read More

Team. Not Teams.

Most of my happiest memories surround youth sports. I can remember like it was yesterday. It was the first practice of my last year of Little League Baseball. We dumped out the gear bag in the... Read More

Fun Fact or Fiction?

As we all know, it’s become difficult to find accurate information these days. Where do you go for the real truth? Who can be trusted? Is there an outlet to find honest facts that might be... Read More